Deanne Elms
Strategic Content &

Move Your Business Forward with the Right Words in the Right Message to the Right People with the Right Strategy.

The Right Message Focus & Strategy

Are you looking for messaging clarity to showcase your business effectively and authentically so you attract the right people and convert?

Ahem, You should be! 🙂 Every business owner should!

After all, root messaging focus and strategy play a massive role in the success of any business.

Messaging clarity and consistency is everything. You either get it right or you struggle.

Truthfully, it’s easy to get lost and muddled in your messaging. Fortunately, I can help fix that.

I’m a Strategic Content Copywriter who focuses on messaging strategy so you and your leads are never confused and you’re positioned as their solution.

But before you learn about the fix, let’s see if any of these scenarios sounds familiar to you.

confused, awkward, invisible client type

Confused, Awkward and Invisible: Do you have something great to offer but struggle to attract clients? Every day you’re on social media everywhere trying to connect. Nothing works. And you dread it because it feels awkward and you’re confused about what to say about what you do. Even worse, you secretly worry your business will fail.

Frustrated, Overwhelmed and Ineffective: Have you done well enough so far, but your business has hit the ceiling? Each day you run circles DIY’ing every job for your business. Nothing gets finished or done well. And your marketing is a tad cringy and flops. You know you’re missing opportunities but you’ve never asked for help before.

Cool, Calm and Collected: Your business has momentum and you want to stay on track. Wisely you hand off tasks to experts so you can focus on what you do best for your business. Lately, you think the core messaging strategy could be improved even further. You’re ready to try a fresh strategic writer’s perspective.

Become Crystal Clear in Your Messaging for Success

In either case, I help service providers like you who are soaring, struggling, or stuck become crystal clear in your messaging, become the feel-good go-to authority in your market, and reach the success you deserve.

How? By…

  • Finding your opportunity gaps
  • Defining your business roots and core messaging
  • Getting rooted with a clear consistent messaging guide
  • Empowering you with an aligned strategy that allows you to effectively showcase your business authentically with confidence and to sell with integrity
  • Providing you with the creative no-cringe content and copy to do all that

That’s awesome but it is actually even greater when you see each part.

Why is this so great for your business?

  • Big Picture Custom Strategy – Work with someone who makes it a point to know you, your goals and where you are in your business journey.
  • Human-Driven – Trust that your strategy, support and marketing assets are unique, empathetic and effective.
  • Authenticity -You get to be you with a strategy that plays to your natural strengths.
  • Empowerment & Confidence -Step forward with confidence to showcase your business authentically and with certainty.
  • Root Messaging Clarity -Clear compelling, consistent, and client-focused message across all touch-points to connect with the right people.
  • Conversational Writing – A writing style that connects and makes your target audience feel like they’re sitting across a table with you.

Yep, there’s more greatness for you!

  • Leadership -Become the go-to market authority in your industry and be the business people relate to, remember and connect with.
  • Brand Awareness – Your business will be positioned as the solution for your target audience’s pain point.
  • Visibility and Conversion– Lead generation and conversion with targeted clear consistent messaging that your audience is drawn to.
  • List Building – Grow your email list and have a direct line to the right people for your business.
  • No-Cringe – Sell with integrity.
  • Business Growth -Create awareness, attraction, authority building, nurturing, conversion for your business success.

My 4 custom service bundles are designed to you get from where you are in your business journey to where you want to be.

It’s not a one-size-fits-all service. After all, every business is unique and so are you. You get a custom-fit bundle designed to help you reach your business dreams.

So if you genuinely aim to improve your clients’ lives, want success doing what love you, you’re ready to take action and you relate to one of these business avatars below, I can help you.

the struggling entrepreneur who's worried.
Stuck entrepreneur who's frustrated
Successful Entrepreneur client needing content/copy project.

If you are the Soaring Business Client Type, congratulations. I am happy to provide you with a single project or retainer project.

Can’t Get Ahead or Can’t Even Get Started

If you’re a Service Provider who can’t get ahead or can’t even get started you need to know what holds you and your business back by yesterday! Here are some clues.

The struggling entrepreneur client type
  • Have something great to offer but you’re invisible still.
  • Everywhere on social media without a plan.
  • Stressed about feeling fake and awkward in your outreach.
  • Have low-to-no website traffic, engagement or sales.
  • Message is disconnected and confusion it what you sell.
  • Stumble over your words when you explain what you do.
  • Don’t have an email list.
  • Desperate to be noticed and stand out.
The stuck Entrepreneur client type
  • Done well enough but you’ve hit the ceiling and miss opportunities.
  • Wearing all the hats and doing every expert job yourself.
  • Your messaging is all over the place.
  • Overwhelmed and distracted trying to get everything done.
  • Don’t have a clear plan or expert content/copy.
  • Frustrated what you try flops and feels cringy.
  • Don’t have time to do what you love or your best work.
  • Sick of being stuck and wasting time and money.
Seeing yourself in either of these is tough.

Seeing yourself in either of these is tough. Feeling stuck, stressed and distracted is not the way to run your business.

But Chin up because you’re a hardworking entrepreneur who does great things for your business!

And the Good News is you don’t have to keep trudging along like this.

the solution is easy and you deserve it-need it.

You simply need to work with the Right person and get the Right help.

Maintaining a consistent, clear compelling message across all communications is a must.

To develop a message strategy, grow your business, free your time & make your life and business better – Look no further.

I am your Feel-Good Go-To Strategic Content Copywriter who

  • Gets to the root problem to correct your message and strategy disconnect so you click with your TA
  • Helps you gain clarity, confidence and certainty so you showcase your business in the right way
  • Customizes the right strategy that aligns with your strengths and feels genuine for you
  • Creates effective client-focused no-cringe content and copy to serve your goals
  • Establishes you as the Authentic Feel-Good Go-To Authority in your market so you’re the one they turn to
  • Improves your visibility so you attract a steady stream of engaged leads to nurture
  • Helps you increase your conversion, sales and league of loyal customers with integrity
  • Finds opportunity gaps to scale your business so you can serve more people in less time
  • Reduces your overwhelm and wasted time so you can get back to what you do best and enjoy

4 Big-Picture Service Bundles for Messaging Strategy & Growth

Time to make things right in your business. Here’s a little overview of the 4 strategic big-picture tailored bundle services designed to meet you where you are in your business journey and help you achieve your business goals.

4 Types of Custom Service Bundles offered, purpose of each and for whom they are for

Move in the Right Direction

Partnering with the right person makes everything better.

Be Authentic & Enjoy Success.

Move Your Business Forward with the Right Words in the Right Message to the Right People with the Right Strategy.

The benefits and outcomes of working with the copywriter.

Does feeling confident and enjoying your business instead of strained and worrying sound good? Yes!

Does growing your business and reaching your business goals instead struggling or feeling stuck sound good? Yes!

Do you want empowerment, effective messaging, traffic boost, connections and conversions? Of course, you do! If you have a viable business then it is absolutely possible. Let’s go!

Get focused and authentic messaging.

So if you want authentic, no-cringe and focused messaging, a strategy that aligns with you, a steady stream of clients and growth, then you need to do what successful service providers do –

work with a strategic content copywriter like me.

The Value of Being an Authority

Becoming the market authority is growth strategy

It’s a fact that people buy from people they like, know and trust.

Positioning your business authentically as the Feel-Good Go-To market authority is a powerful brand and growth strategy.

It makes you visible, credible, connected and engaged with your bread and butter – your target audience.

The Value of knowing Your Roots

The importance of having defined business roots.

Confusion and poor communication cost you confidence, time, clients, money and success.

You can’t effectively showcase your business if the roots of your business aren’t defined – your offer, USP/differentiation, target audience, mindset, authenticity & core message.

Defined roots aligns your business authentically with the right message in the right strategy to attract, nurture, convert and retain your ideal client.

The Right Place for Help

If you value strategic thinking, creativity and stand out no-cringe writing with a human touch from someone who makes it a point to know you, let’s get started.

Get Right on Track

by working with a strategic content copywriter like me.

  • Feel confident by understanding your business from the roots up.
  • Showcase your business with confidence, clarity and authenticity
  • Have your time and focus back
  • Stay on track with a Root Messaging guide
  • Enjoy a secure flow of clients with clear messaging and aligned strategy
  • Be the authentic Feel-Good, Go-To Authority in your market

Some of the marketing assets that are workhorses for your business.

Blogs/Articles with SEO

Clear, consistent & compelling content is a major key for generating leads, conversions and even client retention.

However, success is dependent on regularly posting SEO articles and blog that are helpful and relevant to your audience.

Not only is that a lot of work you don’t have time for, but it has to be strategically and superbly written for your audience.

Strategic content management makes your business connect and become your audience’s conversation.

Email Campaigns

People check their emails constantly, making email an opportunity to directly connect with a lead and/or client.

Highly personalized email is still one of the best tools for staying in contact with clients and building relationships with leads.

It provides a way to deliver the right message to the right client at the right time which makes it a driver for business success.

Skillfully crafted emails builds personal connections with your business. And they have exceptional ROI.

Case Studies

People want to hear from someone like them who used your service to decide if buying from you is their best option.

One of the best ways to remove a prospect’s hesitation is to have customer success stories on your website and shared on your platforms.

This builds the trust and credibility your prospect needs to take the leap into doing business with you.

It is a powerful tool to demonstrate the value of what you offer. Effective case require skilled interviewing and copy storytelling.

Pop over to my Service page to Learn More about the 4 custom bundle services I offer.

Get Right on Track

Move your business forward with the Right words in the Right message to the Right people with the Right strategy

Deanne Elms Freelance Strategic Content & Copywriting

Helping Businesses Get It Right to Stand Out Successfully